von Willebrand disease (VWD) is believed to be the most common bleeding disorder, affecting as many as 1% of the general population, yet is commonly left undiagnosed. Lifespan care is necessary, as prolonged uncontrolled bleeding can be life-threatening.

Like most industries, healthcare is experiencing a shortage of specialized doctors. In the hematology/oncology specialization, many physicians choose the more common of the two, oncology. Doctors who are trained in both also tend to be mostly exposed to oncology work...